Giving to charities [research]


Hi everyone, it’s been a while since my last post. That’s because I’ve been busy doing my dissertation which is a large part of my coursework for my last year of university!

I’m doing my dissertation on the motivations behind donating behaviour through social media. I want to find out if charities are using social media effectively or not. Initially my intention was to find out the reasons why people in Generation Y (those born between 1977-2000) donated to charity but through in-depth interviews I realised social media had a large influence over whether people donated or not.

So, I have made a quick survey to find out what people think. If you donate to charity or have done in the past, please spare a few minutes to take the survey. Thank you!

Link to survey:


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